Selling on Amazon can be highly profitable only if you know exactly what you’re doing and you use the most effective tools for getting to the top.
Due to the high competition, it can get a lit nerve-racking to make your product stand out. This is where various Amazon tools that help you make more sales and rank your products higher come in.
Meet Pixelfy.me – a new Amazon software that can help you build a larger Amazon audience and rank products higher.
What is Pixelfy.me?
Developed by the experts at Seller Tradecraft, Pixelfly is a URL Shortener and Tracker for Amazon sellers and marketers. It allows sellers to pixel and retargets traffic through a variety of Super URLs made specifically for Amazon.
With Pixelfy.me, you can create TimeStamp URLs, TwoStep URLs, Super URLs, along with any type of Amazon link that you may need for your marketing campaign, including Canonical, Supreme, Brand, Storefront, Add-to-Cart URLs, URL Rotators, and more.
Pixelfy can generate 12 different kinds of links, each serving a different purpose. Pixelfy also provides deep linking services, but their specialty lies in embedding a retargeting pixel into each link that you shorten.
A retargeting pixel turns your link into a tracking link. This allows you to collect data on every single person who clicks on your link.
Generating very specific URLs like this is especially beneficial for Amazon sellers as it helps them with keyword ranking!
Amazon URL Shorteners – What You Need to Know
When you send traffic to your Amazon product you must control each part of your
customer’s journey. Starting from the link that you’re using when sharing your product’s page, to the way you deliver it.
Most URLs that are being used by sellers look unfriendly on social media ads and make their text unnecessarily lengthy. This can even result in lower click-through rates for your ad. Therefore, a smart URL will make significant improvements to your sales, because it will attract more traffic.
So, the URL Shorteners such as Pixelfy.me take your long URLs (which can be over a hundred characters long) and transform them into manageable links (with a length that never exceed 20 characters) that look aesthetically pleasing and will eventually result in more clicks and sales.
Whenever you’re planning on using a specific link of your product, you should consider using a URL Shortener to make it more attractive. This will track clicks on that link, so people will pay attention to it more.
Custom links also allow you to build retargeting audiences based on specific link clicks, which will level up your ad targeting game several times over. Let’s analyze some cases in which you can benefit from using a URL Shortener
✓ Create branded links
For private label sellers, one of the most important features is the link. This is because people need to see your brand name and be reminded of it over and over. So, whenever you’re advertising your product on social media, you need to make sure you have an attractive link that people would want to click on.
Just imagine you’re using a link like “amazon.com/dskfh?51/HDUsdja2584574”. Of course, no one will click on it because it is just ugly. Thus, a URL Shortener will help you avoid such situations, and create short and attractive branded links.
Links that are easy to type/remember
✓ Easy to type and remember links
In many cases, you should consider using links that are easy for people to remember and type in themselves. Therefore, if you’re using long and ugly links, most people aren’t going to bother typing it in.
The same thing goes for promotions. It’s in your best interest to use links that people will easily share and access. Remember! You’ll get more traffic if you share a link that is easy to type and remember.
✓ Keyword-targeted super URLs
If you’re looking to rank higher in Amazon search, then you should consider using keyword-targeted super URLs. This will allow you to drive traffic while simulating organic searches for high-volume keywords.
The problem here is that most of the time, super URLs are very long and not share-friendly. Thus, URL Shorteners can shorten your 2-step URL to something attractive to ensure you massively improve the performance of your marketing campaigns.
What are Tracking Links and how they improve your keyword ranking?
Tracking links and Super URLs are highly powerful tools you can use to optimize your campaigns and maximize your results. Essentially, a tracking link shortens your Amazon URL and adds some extra cool features to it. Whenever this URL is clicked on by a customer, it will do much more than just directing them to your product listing.
Pixelfy.me offers 12 different kinds of tracking links! Every link has a different purpose, and you can embed pixels in every link. Let’s look at some of the Super URLs available with Pixelfy:
The URL Rotator allows you as a seller to rotate clicks to over 50 different destinations. It is an extremely useful tool when running ad campaigns that target multiple keywords.
With Pixelfy’s Supreme URL tool you can generate Amazon’s exact URL to determine the time of the search, the keyword attribution, and many others.
Since 25% of Amazon’s search traffic comes from search engines, creating a link that allows you to optimize your page for “off-Amazon search engine traffic” is an important aspect. Therefore, the Canonical URL is the perfect SEO option for increasing your rank on Google.
Buy Together URL
This Super URL allows you to manipulate Amazon’s ‘Frequently Bought Together’ section of your listing, by directing traffic to a button which adds two items to the cart. When having enough purchases, the items will appear in the FBT section.
Add to Cart URL
Most of the time, conversions generated through the “Add to Cart” URL simulate a purchase from Alexa. This will increase the probability of earning Amazon’s Choice badge.
Seeker (Search Find Buy) URL will put your customers to find the product in the search results. In case your listing is within 6 pages of your target keyword, it will direct them to find the product and click the purchase button. This is undetectable by Amazon.
Each Pixelfy Super URL comes with its report, allowing your customers to see how many unique clicks are generated.
How does Pixelfy.me work?
It will create and shorten your Amazon links with retargeting pixels from Facebook, Twitter, Google, LinkedIn, or other online platforms.
It also shares your links via social media, ad platforms, and emails to generate more clicks and ensure your customer audience grows considerably.
It will track your link analytics. From measuring campaign performance sources to the ad platforms – all in one location, and all in real-time.
Using Pixelfy.me with Supreme URL
The Supreme URL is a two-step URL that requires customers to head to the search results before clicking into your listing directly. Most people agree they have some impact on search rankings but it’s fairly minimal and they’re not as effective as Search Find Buy campaigns.
Pixelfy.me is the only link shortening software that provides advanced Amazon sellers with a wide range of Super URLs designed to achieve very specific outcomes.
Pixelfy.me vs Bit.ly Link Shorteners
Bit.ly is one of the world’s leading link management platforms that helps create short branded links to drive digital marketing campaigns and track performance through analytics. It is designed for businesses of all sizes that seek to increase their sales and grow a bigger audience.
It offers a variety of tools, data, and analytics that allow businesses to own their customer experiences. Basically, it turns links into powerful and versatile assets. Their links strengthen brand integrity, cut across channels, devices, and walled gardens, and collect actionable insights along the way.
With features like branded short links, mobile deep linking expanded analytics, and user management, Bitly is a one-stop tool that creates, organizes, optimizes, and displays insights from all the links dispersed across an entire business, internally and externally.
✓ More than just a link shortener
In addition to being one of the most popular link shorteners available, Bitly also provides users and marketers with the ability to create custom and encrypted short links, review data, and analytics related to the number of clicks your Bitly short links generated. Moreover, it also integrates Bitly with other tools and apps, such as social media and various digital marketing dashboards to ensure you get the best experience.
✓ Easy to set up and use
Bitly is very easy to set up and use. Even if you have never used a link shortener before, you’ll be very comfortable using their services. It takes several minutes to set up an account and begin using it.
HINT! They also offer a “Bitly 101” user guide, where you find various resources, videos, and other materials to help users make the most out of the link shortener tool.
One of the biggest downsides to using Bitly is the cost. Even if they offer a free plan, it is very limited, only allowing you to create up to 1,000 short links per month. It’s a generous free plan and could very well be adequate for some small businesses. The Basic plan provides a free custom domain, allows you to create 1,500 links per month, and shows more data about who clicks your links. If you need more from Bitly, there’s an additional custom pricing tier for enterprise users.
Their pricing plans start at $29 per month. There are also high-level, enterprise plans available at a custom price.
Pixelfy.me with RebateKey
Why should you use Pixelfy with RebateKey?
In today’s competitive business environment, discounts and rebates can be an excellent way for sellers to push their products on top, help boost sales, and edge competition.
Who doesn’t like freebies? We all love getting free stuff, right? According to the statistics, about 60 percent of online customers search for coupons and discounts before making a purchase.
Tools such as RebateKey use incentives such as coupons, discounts, rebates that allow the customers to purchase your products for less while enabling you to grow as a seller. It is an online platform that offers dual benefits for both buyers and sellers.
On the RebateKey platform, sellers can:
- Reach and connect with customers
- Increase their brand visibility and awareness
- Create high-conversion cashback rebates and coupon campaigns
- Boost visibility and help businesses sell more products.
How does RebateKey work?
First of all, to start listing product rebates on the platform, you will need to create a seller’s account. The signup process is pretty quick and straightforward, but to verify your business information, you will need to provide some other details, including:
Once you’re done setting up your account, you should submit a rebate campaign for approval with all the details of the product you want to promote.
After RebateKey has approved your rebate campaign – your products will be available to purchase on its platform:
- When a buyer clicks on your product – a link will send him to the Amazon (or Amazon Prime) site, where he will purchase it at full price.
- After that, your buyer will have 1 hour to contact RebateKey and let them know if they purchased the product. They will review each purchase by checking the customer’s order ID.
- After 35 days, RebateKey will send a check for the agreed rebate amount to each buyer. As the seller, you will have these 35 days to approve the rebate, or notify Rebate Key of any product returns that occur after purchase.
- After 35 days, Rebate Key will issue and mail your buyer a check so they can get their money back.
So, why do the sellers give away their stuff on Rebatekey?
The main strategy of RebateKey is giving aways several items per day in return for a specific volume of full-price sales on Amazon, some possible customer reviews, and the possibility to rank higher on the marketplace.
How to do a successful product launch with Pixelfy.me and RebateKey?
- Create a Pixelfy.me account and create a Supreme URL by entering the product ASIN, Amazon marketplace you sell in, and the keywords you want to target.
- Step 02: Create a RebateKey account as a seller. Once you are asked to enter the URL to the Amazon product page, enter the Supreme URL you created before.
- Let the existing RebateKey customers buy your product and help you rank your product or drive external Facebook/Instagram traffic to the Rebatekey product page and drive sales that way.
- Enjoy watching your sales and rankings go up, while the two tools work perfectly together! You’ll not only get full-priced sales from Amazon’s exact organic product purchase URL but you’ll also get the initial reviews very easily, due to the ability to contact your buyers via RebateKey.
What makes Pixelfy.me so unique?
We have a wide range of free link shorteners online such as Bit.ly, Is.gd, and many others. But those shorteners just provide stats on clicks, while Pixelfy goes further and allows you to track those users later using retargeting campaigns.
It is more than just a simple URL shortener. Their powerful system not only takes your long URL and turns it into whatever you’d like, but it also allows you to add a retargeting pixel to each link that you shorten.
The advantage of embedding a pixel into your link is that, after a customer visits or takes actions on your website, you can reach them again with targeted ads. You can use these ads later on Facebook, Twitter, Google, LinkedIn, or anywhere you want to advertise your product. This helps make a great difference on your Amazon transactions because you can retarget the interested users without using Amazon’s own campaigns.
Now, let’s see what Pixelfy has to offer
They have 4 pricing plans:
- Essential – $9.99 user/month
✔ Unlimited pixels ID
✔ Unlimited shortened links
✔ Unlimited analytics
✔ Custom suffix URL
✔ Up to 5,000 clicks/month
- Professional – $19.99 user/month
✔ Essential plan
✔ Unlimited shortened links
✔ Unlimited analytics
✔ Unlimited Landing Pages
✔ Up to 20,000 clicks/mo
- Business – $49.99 user/month
✔ Professional plan
✔ Unlimited Landing Pages
✔ Unlimited Branded Subdomain URLs
✔ Up to 150,000 clicks/month
- Enterprise – $99.99 user/month
✔ Business plan
✔ Unlimited Landing Pages
✔ Unlimited Branded Subdomain URLs
✔ Up to 500,000 clicks/month
Pixelfy.me that can help Amazon sellers save time and grow their business. We are glad to be able to GIVE YOU A 10% DISCOUNT ON PIXELFY.ME WITH THE RANKBELL CODE