If you’re looking to learn more about Amazon product launch services, then this guide is for you!
First off, let’s go over the 3 most common questions that people ask RankBell when getting started with an Amazon product launch:
1) Are launches against Amazon’s Terms of Service (TOS)?
Amazon’s Terms of Service does not currently restrict offering products at a discount as part of a launch promotion. As of yet, Amazon has not taken any action against sellers who have utilized product launches as a marketing strategy.
Just like any retail store offering customers exclusive deals, giveaway coupons are commonplace in the Amazon seller community. However, that’s not to say that Amazon won’t take issue with a listing that is running discount codes indefinitely as a way to subvert competition. Additionally, Amazon will take action against any false or misleading claims or activity from you or your advertisements. Transparency is key when using a product launch service. As long as you are offering an authentic product, there should be no trouble.
2) What’s the scoop? Are launches effective at ranking products quickly and safely on Amazon?
The short answer is, yes. Think of a product launch like a marketing event for your business, meant to quickly spread the word about your new product. Offering a tremendous discount on your product will attract potential customers, many of which are much more likely to purchase a new product merely because of the low price point, whether they truly desire the item or not.
It’ll only be a matter of time before Amazon’s algorithm notices the high volume of sales being generated by people using these coupons. And in result, you’ll notice your product rank higher for your targeted keywords as a relevant and favorable product for that specific search term. If you are interested in search find buy, you can see our article here.
3) Are launches pure rank manipulation and “black hat voodoo?”
So-called “blackhat” sellers are becoming increasingly common, employing sneaky strategies that allow them to hijack listings from legitimate sellers. The majority of these threats are from outside the U.S., so tread lightly when sharing your product with overseas entities.
Keep reading below to learn more about product launch services and how they can help you with sales on Amazon.
What are Amazon product launch services and how do they work?
Amazon product launch services help clients get their products ranking on page one for their targeted keywords by doing much of the hard work for you. They employ various strategies, such as offering products at a large discount in order to earn positive reviews from customers. These discounts are often referred to as “giveaways” because of the steep markdown (in many cases more than 50% off). Others leverage the power of Facebook Advertising to target prospective buyers and quickly advance your rankings.
5-Step Amazon product launch checklist for 2020
There are a few key factors to creating a successful product launch, and maintaining your ranking once you’ve made it to page one. The following checklist offers tips to an effective product launch that will catapult you to the top, and keep you there.
1) Do your research
Has your product proven to be something that buyers will not only want but will actually seek out and purchase? Is it something fresh and inventive, or is it just a knockoff of an existing product? Does it offer something new or innovative to the marketplace? Will the product excite buyers by solving a problem or being of help to them in some way? These are all questions you should be asking yourself before deciding to do an Amazon product launch. If you answer no to any of these questions, you may want to revisit the drawing board before putting your product out there for consumption.
2) Consider pricing
Typically, the average consumer is more willing to try a new product that’s priced in the $15-$25 range, rather than taking a chance on an item that is significantly more expensive. You want to ensure that your product is priced to buy, and more importantly, that the value of your product is clear to the customer. Again, what sets your product apart from the thousands of others? It’s also important to consider allowing some wiggle room with pricing, as this gives you the opportunity to offer more sales and promotions that will enhance your ranking.
3) Offer quality content
This one may seem like a no-brainer, but this is often where Amazon sellers fall short. It’s important that your product is attractive and enticing to customers, and we mean more than just the price. High quality product photography including lifestyle shots demonstrating how the product is used are key. Your product’s information and description should be clear and concise. You should also update your listing regularly to reflect any changes in marketplace trends.
4) Be consistent with advertising & promotion
It’s important to get the most out of your marketing dollars, so you want to spend efficiently. Try leveraging the tools that Amazon offers, like Sponsored Product Ads or Sponsored Brand Ads. And make sure you have a marketing strategy off of Amazon as well. Advertising on Facebook and Google can be extremely effective in fueling your product launch.
5) Plan your next product launch
Once you’ve successfully launched your product, consider a secondary launch period to keep your ranking consistent. You can offer discounts on your product that will taper off over a period of time, at which point your sales are, for the most part, organic.
The best Amazon product launch strategies you can implement for 2021
While there’s no telling what changes will come to the Amazon marketplace in the coming year, there are some strategies sellers can implement to help get ahead of the curve in 2021. These are just a few of our top tips.
Research 5-15 Potential Top Money Generating Keywords
Money generating keywords are, in short, the keywords that someone would search for to buy your type of product. Some money generating keyword examples for tiny houses would be:
- “Cookware for sale” – this demonstrates buyer intent.
- “Copper Cookware set” – you can see that the person searching has narrowed down their selection, and knows exactly what they want, and are probably in the buying phase of their customer journey.
- “Rachel Ray Copper Cookware set” – the person is already aware of the brand because they were a) likely targeted by a Facebook or Google Ad b) a friend has recommended them or, c) they found you organically and did a branded search with the type of tiny home they want.
By determining which top keywords your audience may be searching, you can zero in on which you’d like to allocate your marketing budget to.
Target Keywords your Competitors Neglected
The benefit of this type of strategy is that oftentimes, you can discover keywords that might be easier to rank for. Of course, if a handful of your competitors are ranking on page 1 for a keyword, it is clearly an important keyword for you to target as well. But be aware, you’ll face quite a bit of competition.
If only one or two of your top competitors rank on page one and the rest are not even ranking highly for that keyword, your product’s path to success has just gotten a little bit easier.
Broaden your Keywords
Don’t get us wrong, it’s definitely important to concentrate on main keywords. But you also can’t forget about all the other keywords. So a keyword brings you one sale a month, so what? But, what if you had 100 keywords bringing you a single sale per month. You might rethink whether they’re worth spending time on.
In short, it can add up!
Keep in mind, if your product “matches the image” customers envision, you want to make sure you are searchable for as many keywords as possible. Consider all of the potential keywords customers could use to find a product like yours, and make sure you’re targeting them.
Target Long Tail Keywords
Upon launching your product on Amazon, much of your keyword research will involve targeting short-tail keywords. However, it’s important to remember to research which “long tail” keywords could potentially drive additional traffic to your product listing.
Now that you’re a seasoned veteran in product launch services for Amazon, let’s take a look at other companies that offer product launches to sellers.
Jungle Scout Product Launch
Jungle Scout is a popular Amazon product launch service, offering various products and packages to help your business boom. Their Product Database reveals which items are in high demand, providing new sellers with potential product ideas. They also use product promotions to get customer reviews, boost the number of purchases, and drive your listing to the top. Jungle Scout offers 3 pricing packages:
- Basic- $19/mo
- Suite- $49/mo
- Professional- $84
Viral Launch Product Launch
Viral Launch promises to skyrocket your business to the top, with features like uncapped coupons, and access to a massive buyer audience. Though their site is vague in its approach, it seems their main strategy is maximizing the use of “giveaways” as a means of increasing brand awareness, and catapulting your product to page one. Viral Launch is a little pricier than some of the other Amazon product launch services, with 4 packages to choose from:
- Beginner- $50/mo
- Pro- $83/mo
- Brand Builder- $125
- Kinetic- $166
Rapid Crush Private Label Seller Launches
While their website offers very little info about their services, Rapid Crush implements a webinar based sales methodology to generate revenue for their clients. They offer DIY training to clients who wish to create their own webinars, or they’ll do the work for you. They also offer consulting services to those who simply need a bit of extra brain power backing their business. Pricing is not available on their site.
Pageoneify Product Launch
Pageoneify (also commonly misspelled as Pageonify) is an Amazon product launch service that claims to be unique in that it drives “organic” traffic to your product, rather than relying entirely on paid traffic. The problem is, their approach is not unique in the slightest. Their site says that the strategy is keyword research and customized PPC campaigns, which is exactly what the other services offer. In fact, most other services offer the above and then some. And once your listing reaches page one, it’s up to you to ensure it succeeds from there. It doesn’t seem that Pageonify is offering anything that you can’t find elsewhere, especially considering their pricing is quite expensive. For just a keyword launch, you can expect to pay nearly $300.
Judolaunch Product Launch
Judolaunch is the brainchild of seasoned Amazon seller, Chris Rawlings. They take a rather “simple” approach, similar to Pageonify- just post your listing, pay for traffic, and wait for your product to fly off the shelves. Judolaunch doesn’t appear to offer anything that gives them an edge over the competition. Their formula is that visibility and conversion create sales, but again, that’s not necessarily going to set them apart in an ever-growing market of competitors.
Why RankBell’s Product Launches Are The Best Option for Amazon Sellers?
Unlike other launching services, RankBell stands out by focusing on helping small businesses reach financial freedom and bringing them up to the top, using only highly targeted online marketing strategies. Their Rank or Tank service which assists with product launches, ensures you reach the right customers, establish a competitive position in the marketplace, and get the best ranking results possible from day one. It also provides each customer with a personalized dashboard to track and monitor all information regarding their campaign. Moreover, Rankbell will help you forget about other positions and pages rather than the first one. Through driving organic keyword ranking and optimization they will help you grow up to a 7 & 8 Amazon Figure Seller. Izabella Hamilton runs the company with a team of passionate individuals, who will guide you during your journey to success and help you rank first!